Tool #2 & 3 - W3C HTML Validator & Google Ranking Factors

W3C stands for World Wide Web Consortium. They are the code validation specialists. The tool they offer will check all of the html, xml, or other code on your web page and tell you what is wrong, missing, or incorrect. It even shows you what to do to fix it. Search engine spiders will stop reading a page if the code is horrible. Check your code and fix any errors you can.

The page provided for Google Ranking Factors tells you exactly how to set up your coding on and off your websites and pages to ensure the best results in Google. The other engines pretty much follow what Google decides, so this is the SEO Bible as far as I’m concerned. It gives you a ton of information regarding every aspect of SEO and could easily be something that this company charged for.

The largest problem with SEO information is how outdated it normally is. This page is constantly updated and you can trust that what you find there is accurate and worth listening to. While search engines change their algorithms constantly, this page will keep up with the changes and ensure that you’re informed.

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SEO Tools Part 1

Search engine optimization is not about skills. It’s about tools. There are tools all over the internet that will help you optimize your sites and truly conquer your competition in the major search engines. The amount of tools available is totally and completely staggering. I’ve eliminated the guesswork. These are the tools I personally use to optimize my sites and get the results necessary for my business.

It is a fact that people inherently trust natural search engine rankings. This equates to more purchases and more money. If Google likes your site than you must be trustworthy!

Tool #1 - Spyfu

This is the best keyword research tool I have ever seen. Pay Per Click advertising gives you an immediate source of traffic. Since it costs money, people take care to ensure they have the best keywords and are only paying for the ones that drive in the customer with a credit card in hand

This website gives you all of their research! You have two options when using Spyfu to hijack the research of your competitors:

Type in a keyword term – this gives you the average cost for the term, daily budget, similar terms, adwords results, organic results, directory categories, and more. By checking the similar items, you can get other terms that companies are paying for along with your main term.

Type in a URL – By typing in the URL of one of your competitors, you can find the exact keywords they are using in their pay per click campaign. It literally hands you their months of keyword research for FREE!

By combining Spyfu with other keyword research tools, you will know exactly what to optimize your site for. The information you get at Spyfu will blow away all other tools, though. All you have to do is find someone in your industry that has been around for a few years. You can be sure that they have adjusted and tweaked their campaigns to the fullest over time. Now you get to take their research and save yourself years of time!

Combine Spyfu with Keyword Elite and you have all of the keyword research tools you could ever need. Keyword Elite blows away all other tools I’ve seen.

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