Tool #2 & 3 - W3C HTML Validator & Google Ranking Factors

W3C stands for World Wide Web Consortium. They are the code validation specialists. The tool they offer will check all of the html, xml, or other code on your web page and tell you what is wrong, missing, or incorrect. It even shows you what to do to fix it. Search engine spiders will stop reading a page if the code is horrible. Check your code and fix any errors you can.

The page provided for Google Ranking Factors tells you exactly how to set up your coding on and off your websites and pages to ensure the best results in Google. The other engines pretty much follow what Google decides, so this is the SEO Bible as far as I’m concerned. It gives you a ton of information regarding every aspect of SEO and could easily be something that this company charged for.

The largest problem with SEO information is how outdated it normally is. This page is constantly updated and you can trust that what you find there is accurate and worth listening to. While search engines change their algorithms constantly, this page will keep up with the changes and ensure that you’re informed.