How Google Like Your Website?

Pleasing Google is paramount on the world wide web. Considering that this search engine giant gets as much as 80% search engine traffic, ranking highly for target keywords in Google's search engine results page (SERP) is critical to attracting visitors to a page.

Getting in Google's good graces is not difficult, provided that you understand what factors the search giant emphasizes when determining a site's page rank.

Inbound Links

The links you post to other sites are not as important as the links other sites post to your site, which are known as inbound links. The more inbound links a site has from other sites within its niche, the better. As with outbound links, it's important that the sites linking to you are high quality. These sites should have a high page rank and be relevant to your content.

External (Outbound) Links

Links are extremely important in Google's algorithm. Websites must link to other quality sites within their niche in order to prove their relevancy. Again, quality is key. Links to disreputable spam sites or other garbage pages will do more harm than good. By linking to high page rank sites within your niche, you will get the most benefits from your outbound links.

Internal Links

Finally, Google considers the links that you have to other pages within your site. You should like to content within your site on every page you post. Use anchor text links that describe the content of the page you are linking to for maximum benefits.

Content

Google judges content on two criteria: quality and quantity. In terms of quality, Google is looking for relevant content that provides valuable information to readers. If an article is deemed as garbage due to keyword stuffing, plagiarism, or lack of substance, it will do nothing to benefit your site's ranking with Google. Quantity also matters. Google prefers sites that post fresh content on a regular basis, as opposed to only updating the content sporadically. For best results, post at least one new article on your site every day.